Case Study: Ellie’s List

Breakfast Out food critic and Epicure contributor Ellie Parker came to us with a definite challenge earlier this year- she needed her new foodie blog, Ellie’s List, designed, developed and online within seven days, in order to capitalise on her association with the Melbourne International Comedy Festival’s 2011 site launch.

Never ones to back away from a challenge, we specced the site and came up with additional functionality, including location services and a mobile version for festival revellers. It was then down to the meticulous work of site mapping the extensive array of epnonymous lists, wireframing and designing a magazine style layout to suit the design savvy consumer.

With Ellie’s (blessedly fast) design approval, we were quickly into development, working with a custom WordPress CMS, which integrates with Google maps, allowing Ellie to check the address is correct.

The site was built with HTML5 and CSS3 that gracefully degrades on older browsers, allowing Ellies List to stay update into the future.  The mobile version of the site allows users to see where a restaurant is in relation to where they are.



Despite a very tight seven day deadline, Blaster were meticulous in responding to my design and technical requirements, second guessing everything from social media to developing a location services enabled mobile version of the site- I couldn’t recommend them highly enough.
Ellie Parker