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Case Study: The Falls Festival

Over the previous three years, in conjunction with our friends at St Kilda based media agency Frontier Advertising, we’ve been involved in successive Falls Festival campaigns.

Kicking off in 2008 with design work on the Festival’s site, subsequent years saw us more fully involved in creative direction and online strategy.

Working closely with the Falls’ marketing team, we took on the challenges of creative direction for the festival’s overall marketing campaign; we also played an integral part in the development of social media strategy direction and implementation. This enhanced brief included the production of a range of collateral including signage, maps, countless press advertisements and merchandising materials, running the gamut from stubby holders to some impressively lurid (and sadly unproduced) board shorts.

The Blaster guys make life in the fast lane (online) so goddamn easy and fun! Thanks to the 
crew for the good times, the saviour moments, the advice and the unwavering grace and assistance in moments of online despair and incredulity!
Gen Claringbold, Former Marketing Manager